AI workflow for creatives

Image generation workflow

A professional generation does not start at the "Generate" button and does not end there. Before it come the brief, the visual intention, the references and the choice of engine; during it, the selection among the proposals; after it, correcting the zone that is wrong rather than rerunning everything, then upscaling and finishing. That is what separates a professional workflow from generation as it is usually sold.

The button is only one step

A professional generation does not start the moment you press "Generate", and it does not end there. What makes the quality of a visual is decided before, and built after.

Before: the brief and the intention

The brief says what has to be delivered, for whom, in what format, under which brand guidelines. It does not change because an engine is in the loop.

The visual intention is the translation of the brief into art direction: light, composition, material, mood, framing. It is not a list of keywords: it is what an art director would say to a photographer. Nova turns that intention into instructions suited to the engine; you keep the direction.

The references say what text cannot: a face, a material, a palette. See working with visual references.

The choice of engine depends on the job: photorealism, text in the image, editing, local execution. See how to choose a model.

During: the series and the selection

An engine does not return one image, it proposes several. Selection is an act of art direction: you keep what carries the intention, you set the rest aside.

After: correct rather than rerun

This is the point that separates a professional workflow from generation as it is usually sold. When an image is almost right, you do not rerun everything hoping for better: you correct the zone that is wrong, and the rest does not move. Then you upscale, retouch and finish in your own tools.

selection → correction by zone → upscaling → finishing

What the next page explains

How a text-to-image engine works and what it understands of a description: Text-to-image.

Want to see what it does on your own visuals? Contact request: a first conversation, free and with no commitment. Every practice is different, and it is by listening to you that we propose what suits you.